Why Smell? Because Why Not?

Those outside the industry think of only the scents used in perfumes, but there is a large sector that designs fragrances in the products we use in cleaning our dishes and laundry, shoes or wall paints, hair and body care products, car care fragrances and many more. And yes, as Froma F&F, we have a particular place in this sector. So for whom and for what purpose do we design and produce?

Read more