Those outside the industry think of only the scents used in perfumes, but there is a large sector that designs fragrances in the products we use in cleaning our dishes and laundry, shoes or wall paints, hair and body care products, car care fragrances and many more. And yes, as Froma F&F, we have a particular place in this sector. So for whom and for what purpose do we design and produce?
Studies on the chemistry of love and unconscious selection criteria show that there is a connection between the scents we find attractive and our MHC type. In many scented t-shirt experiments, women preferred t-shirts with the smell of men with the most opposite MHC type. From this point of view, it can be said that opposites attract each other.