According to the studies, the baby, who started to form a memory of smell by swallowing amniotic fluid while still in the mother’s womb, calms down and shows a sucking reflex when his mother takes him on his lap because he can recognize his mother’s scent right after birth. This olfactory bond is so developed that he can distinguish the smell of his own mother’s milk from among others. It is inevitable that the sense of smell, which affects our lives since infancy, shapes our mood with the stimulus we are exposed to involuntarily, unlike our other senses. We can close our eyes to protect ourselves from disturbing images in an environment, but we cannot completely avoid olfactory stimuli unless we stop breathing.

So, how long does our nose, which is constantly exposed to stimuli, work?

We take about 23.000 breaths a day, mostly through the nose. This number, of course, varies according to many variables such as the age of the person, the state of health and the intensity of physical activity. Odors are transmitted to the olfactory bulb as signals to be resolved with each breath. While our noses are working so hard, it is quite understandable that a large fragrance sector has formed.

Most research shows that we prefer a scented product to an unscented one, and a good-smelling product to one that smells bad. Our ancestors who lived in the first ages; We can think of it as the legacy of modern humans, of the judgment that bad-smelling foods are poisonous and good-smelling ones are consumable.

To explain with an example, when the scented and unscented form of the same conditioner is tested on consumers, comments are received that the scented product makes the hair softer and even shiny. Although it is seen as a marketing tactic, it is quite understandable that we prefer products that satisfy our sense of smell and make us smile among products that perform the same function.

We wish you days full of pleasant smells and health.